For years, I was a creator, a builder, a strategist. I built my own path across comedy, media, food, and tourism, and along the way, I acquired a specific, high-value set of tools: I know how to write a solid business plan, develop a quick MVP, run a professional social media campaign, and produce killer visual content—from animation to video. I even built The Capital co-working space, a physical hub for networking and execution.

Like any entrepreneur, I always kept my eyes open for the next big investment opportunity. But the traditional angel investing model—writing a check and hoping for the best—never sat right with me. I watched countless brilliant founders, armed with seed money, crumble because they wasted that cash on expensive, disjointed agencies or failed to develop a cohesive strategy. They didn’t need just money; they needed execution. They needed a foundational strategy, a clean digital presence, and a dedicated workspace.

That was my turning point. I realized my true capital wasn’t the cash in my bank account; it was the value of my skill set and my leverage.

Rebranding My Services as Service Capital

I decided to stop being a consultant and start being an investor. I quantified my resources, packaging my core services—strategy documents, graphic design, app development, and access to The Capital—into a defined $50,000 Service Capital Package. This amount isn’t a bill; it’s the monetary value I invest in exchange for equity.

I am a Resource Angel. I bypass the need for a founder to spend their first $50,000 on a website, a strategy consultant, or office rent. Instead, I deliver those assets directly, instantly accelerating their launch timeline and dramatically de-risking their early stage. My investment is a contract of commitment: my sweat, my expertise, and my network for a piece of the long-term success.

The Launch of The Elevator Pitch

This philosophy of brutal honesty and immediate execution is the driving force behind “The Elevator Pitch.”

I created this show because the startup ecosystem needs transparency. It needs to show founders that ideas are worthless without execution. My process is a ruthless, four-stage gauntlet designed not to crush dreams, but to stress-test the business model:

1. ELEVATOR PITCH: The founder gets 60 seconds with me. If they can’t articulate their problem, solution, and potential in that time, they fail the market. (Elimination Reason: Lack of clarity and inability to condense the core offering.)
2. THE CAPITAL INCUBATION: If they pass the elevator, they earn temporary, intensive access to The Capital space and my expertise. This is where they solidify their strategy, build their team, and prove they can use my resources effectively to generate momentum. (Elimination Reason: Failure to execute basic strategy, demonstrate leadership, or utilize resources efficiently.)
3. THE PITCH DECK: After Incubation, the founder must present a comprehensive, investor-ready deck back to me and my core team. This is the last stop before the market. The deck must flawlessly justify the valuation and demonstrate exactly how my $50,000 Service Capital was the missing link. (Elimination Reason: Unrealistic financial projections, poor market understanding, or failure to convert incubation work into a viable investment proposal.)
4. THE INVESTORS BOARDROOM: This is where the rubber meets the road. It’s not just me evaluating them; it’s the market—the Bankers, the Retailers, the VCs. If they secure the Service Capital from me and a real business commitment from the stakeholders, they haven’t just won a prize; they’ve achieved a fully realized dream, complete with a strategy, a product, and a pipeline to revenue. (Elimination Reason: Stakeholder rejection based on due diligence, lack of credibility, or failure to close a real-world deal.)

I’m not looking for hopefuls; I’m looking for executors. My investment is the fuel, but the founder must drive the car. That’s the brutally honest education viewers get, and that’s the path to becoming a true entrepreneur.

THE CAPITAL | SERVICE VALUATION RATE CARD

Your Investment in Growth & Execution

This rate card outlines the market value of the specialized services and resources provided by Carl Joshua Ncube and The Capital team. While these services are delivered as Service Capital (equity investment), understanding their market cost highlights the significant value we bring to early-stage ventures.

CATEGORY 1: BRAND & DIGITAL IDENTITY

(Building Your Visual & Online Foundation)

CATEGORY 2: STRATEGY & BUSINESS DEVELOPMENT

(Charting Your Course & Building Your Product)

CATEGORY 3: PHYSICAL & NETWORK CAPITAL

(The Environment for Success)

UNDERSTANDING THE CAPITAL’S SERVICE CAPITAL INVESTMENT

When Carl Joshua Ncube and The Capital invest in your startup through Service Capital, you are receiving a curated package of these high-value services and resources, typically totaling $50,000 in market value. This is not a bill; it is our equity contribution, designed to transform your early-stage venture into a market-ready, revenue-generating enterprise, ready for subsequent cash investment.

This rate card clearly articulates the financial benefit founders receive when you “invest” your services. It helps them understand that while they aren’t getting cash directly, they are receiving an equivalent, if not more impactful, form of capital for their early stage.