By Carl Joshua Ncube
When I set out to build The Capital, I wasn’t creating just another co-working space — I was designing a living, breathing ecosystem. A space where ideas, people, and industries could coexist, collaborate, and cross-pollinate. The Capital is not a building; it’s an incubator for the future of African enterprise.
Over the years, I’ve realized that my own entrepreneurial projects — from food to tourism, real estate to logistics — all needed a home. They needed structure, shared resources, mentorship, and above all, community. That’s how The Capital was born: to serve as a base for my ventures while also nurturing the ideas of other entrepreneurs.
1. Rural BnB: Reimagining Village Life
Rural BnB is one of the anchor projects in this ecosystem. It seeks to transform rural homes into world-class tourism products by helping property owners and dreamers access architectural designs, business plans, and funding. At The Capital, we’re consolidating these support systems so that anyone with a vision to build a life in rural Africa can do it sustainably and profitably. Rural BnB is not just accommodation — it’s a movement toward redefining rural prosperity.
2. 365 Travel: The Engine of Tourism Marketing
Tourism operators often have the passion but not the tools. 365 Travel bridges that gap by equipping them with everything they need to supercharge their marketing — from professional photography to data-driven digital strategies. Operating from The Capital allows 365 Travel to integrate with other sectors like real estate, hospitality, and logistics, forming a seamless tourism supply chain.
3. 365 Real Estate: Selling Lifestyle, Not Just Property
The real estate world thrives on imagination. 365 Real Estate turns property marketing into an art form through audio-visual storytelling — open house events, drone footage, and immersive digital staging. From The Capital, we’re building a network that allows developers to showcase more than bricks and mortar — they’re selling vision, location, and lifestyle.
4. Mota: The Vehicle Sharing Revolution
Mota is a car-hire logistics platform that empowers vehicle owners to maximize their assets. It’s not just about renting cars — it’s about creating a system that tracks, manages, and optimizes mobility. The Capital provides the tech backbone, development team, and integration with other mobility needs like tourism, logistics, and events transport.
5. Chikafu: Writing Africa’s Recipe for the Future
Chikafu is my love letter to African cuisine — a recipe development platform that documents the past, celebrates the present, and imagines the future of African food. It’s where innovation meets tradition. From The Capital’s kitchens, we are designing recipes, documenting food stories, and collaborating with chefs across the continent.
6. YUMI: Meals for the Modern African
Out of Chikafu grew YUMI, a meal prep and portion control service for individuals, restaurants, and events companies. Operating from The Capital allows YUMI to tap into the digital tools, logistics systems, and marketing infrastructure shared across the ecosystem — making it efficient, affordable, and scalable.
7. The African Spoon: Fine Dining, One Bite at a Time
The African Spoon redefines African dining with a “sushi-style” tasting concept — African single-bite dishes that tell stories from across the continent. The Capital serves as its creative laboratory, where chefs and artists collaborate to turn each bite into a cultural statement.
8. FUNDD: Connecting Ideas to Capital
Many great ideas die before they meet the right investor. FUNDD exists to fix that. It’s a curated database connecting NGOs, embassies, banks, and investors to entrepreneurs ready for funding. From The Capital, we’re building Africa’s first comprehensive matchmaking platform for ideas and capital — so the right money meets the right dream.
9. Academy: Building a New Workforce
The Academy is our youth training arm. It’s designed to prepare a new generation of African professionals — adaptable, creative, and tech-savvy. From rural tourism hosts to digital marketers, the Academy ensures that every venture in The Capital ecosystem has a pool of skilled, passionate people to draw from.
10. Elevator Pitch: Turning Ideas into Businesses
At The Capital, we believe every good idea deserves a lift. Elevator Pitch is both a TV show and an incubation program that helps entrepreneurs move from idea to market. Through mentorship, brand development, and exposure, we’re identifying startups ready to grow — and giving them the tools and networks to do so.
11. Go Warriors Fans: Uniting Passion and Commerce
Sports fans represent one of the most powerful consumer groups in Africa. Go Warriors Fans transforms that passion into economic opportunity — creating a platform that gives fans tangible benefits through loyalty, travel packages, and brand partnerships. Operating from The Capital, the project connects sports, tourism, and commerce under one strategic umbrella.
The Bigger Picture: A Self-Sustaining Ecosystem
Every project in The Capital feeds into another. Rural BnB hosts tourists who are marketed by 365 Travel. Those tourists use Mota cars and eat YUMI meals inspired by Chikafu recipes. The African Spoon elevates African cuisine to fine dining status. FUNDD connects investors to these ideas. The Academy trains the people who work in them. And Elevator Pitch ensures new ones keep coming.
The Capital is more than an office — it’s a prototype for the future of African business. A place where creativity meets structure, where local ideas meet global standards, and where Africa’s entrepreneurs can finally grow — not in isolation, but in synergy.
